It’s not me. It’s YOU.

Seriously, this is ABOUT YOU.

You know that
copy-done-right
has RIDICULOUS power:

Power to make the sale
Power to boost your brand
Power to attract serious donors + investors

Problem is, your current copy is BLAH.

It reads like a treatise on mechanical hydrolysis.
It feels like a rerun of a 2 AM infomercial.
It has the potency of rice — and the precision of a toddler.

Because good copy projects the uniqueness of your offering in such a vivid, memorable way, that your prospects are PINING for more.

Who am I?

I’m passionate about words. Ever since I was a young child I wrote great book reports. I got 100 on my 12th grade English regent (shameless show-off) and I hold a Masters in Communication Sciences yada yada yada.

Uh…no. We are, like, allergic to

Name’s Michal.

I’m a….

Wife (not the Stepford kind)
Mother (of four Energizer Bunnies)
Recovering ice cream addict (caramel ONLY!).

I’m also an….

Internationally published writer.
Proud New YAWKAH.
Author of two books.
Hopeless perfectionist

And…results-obsessed copywriter who’s spent over a decade turning clients into WINNERS. I believe good copy is an exquisite reflection of the brand, and I’ll dig deep to discover that brand.

My trademark is laser-targeted copy that’s fresh, tight, and effortless to read.

Which means your customers develop a visceral connection with your brand — and choose YOU for the sale!

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.”

John Doe

Designer

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.”

John Doe

Designer

10 Years Experience in Marketing & Copywriting

Past positions:

Assistant Director of Marketing, Journalist, Publishing Consultant, Senior Copywriter.

Master’s degree

Master’s degree in Communication Sciences.

Author

Author of 73 published magazine features to date.

A taste of my secret sauce.

Warning: It’s hot!

1.

Research

Penetrate the core of your brand and excavate its gold before banging out a word.

Interview key players
Analyze the competition
Review all customer feedback
Crystallize your USP

2.

CREATE THE COPY

Take that snarky-looking blank page and load it with written goodness built on your company’s unique offerings + proven marketing research and formulas.

3.

PERFECTIONIZE

Work with you and your team till the tweaking is done and we both feel like showing off this project to every random person on the subway. (I  New York)

You’ll love working with me because…

I get it DONE.

No “dog-ate-my-first-draft!” emails that give you a pit in the stomach. On deadline, every time.

I keep you wide-eyed.

I’m on a mission to zap out snore-inducing copy that kills brands before they had a chance to take their first breath. (It’s tragic!)

I use science.

This is not about unleashing my creative soul. I apply proven formulas and the most current marketing + psychology research to get you RESULTS.

Does this get your adrenaline pumping?

Yessss!

apply now

Click to schedule a 20 minute consult.

Are we a good fit?

My 4 Commandments of Copywriting

No clichés.

A “high-quality” product means…absolutely nothing. Get ready to drill deep into your product or brand, and discover the specific, measurable elements that make it marvelous.

No clichés.

A “high-quality” product means…absolutely nothing. Get ready to drill deep into your product or brand, and discover the specific, measurable elements that make it marvelous.

No clichés.

A “high-quality” product means…absolutely nothing. Get ready to drill deep into your product or brand, and discover the specific, measurable elements that make it marvelous.

No clichés.

A “high-quality” product means…absolutely nothing. Get ready to drill deep into your product or brand, and discover the specific, measurable elements that make it marvelous.

We’re in this together.

If you’ve invested in me, you deserve great impeccable.

I will keep chugging coffee and wrangling words till every sentence feels like silk, till every kink’s been ironed out, till the folks on your team put down their lattes, look you in the eye, and say “Woah.”
Cause I’m a perfectionist with a jumbo-sized P.

Stop wasting time + money on people who don’t get it.

If you follow my process and rely on my expertise, I will transform your mildly incoherent bullet-points into powerful, persuasive copy that’s even more perfect than your brother (the doctor).

If you…

Need hard-hitting, strategic copy built on proven formulas & statistics
Are tired of working with people who think deadlines are suggestions
Have a great marketing team but need a pro who SPECIALIZES in copy
Want an overachieving perfectionist who spends her free time devouring Hubspot & Crazy Egg (and ice cream)
Then it’s time for us to talk.

apply now

Click to schedule a 20 minute consult.