Are you getting into your content marketing journey?
If you’ve been wondering what makes a good content marketer, I’ve got 8 tips for you that can and will surely give you the results you seek.
Whether you’re into text blogs or video content, these tips should help you shape your strategy better than you ever did.
1. SHOW UP EVERY DAY AND PUT IN THE WORK
Keep producing, and stay out of the numbers. In other words, don’t think about results, just persist on creation.
Content marketing is a long journey that will grind you and shape you along the way. Situations and numbers will betray you, but you gotta resist those negative times.
2. PLAY THE LONG HAUL
Get one thing straight: content marketing is not a cookie cutter sneaky marketing gimmick that leads to quick money. Rather, it takes enough time to filter out the ones who love quick money!
PPC or other paid marketing methods to take their toll on your pocket, giving you an instant bump with no great results in the longer term.
Content marketing, on the flip side, is a profitable marketing strategy that takes a toll on your time, but pays off in time.
So, if you want your business to sustain in the long run, have enough time to add value to the industry. Real value.
3. BE GENUINELY GENEROUS
When you’re helping people, you’ll unknowingly help some figure out their struggle and may help some make millions with your idea.
Be genuinely generous so that you don’t crave for a courteous message saying “Thank you”. It might happen, but you don’t expect in return. That’s how you stay positive in the game.
4. CHANGE ONE PERSON’S LIFE
No matter in which industry you’re working in, or which hemisphere you’re breathing in, know this by your heart: You’re making a difference in one person’s life, not the whole world.
Once you have this clarity, you’ll have an accomplishment at its core. You don’t necessarily have to change the world! All you need is a positive impact in one person’s life.
Now that’s enough reason to keep producing content! Don’t you think?
5. EMBRACE FAILURE
Remember that failure is an opportunity in disguise. If you embrace it, correct yourself, and do things better, things will eventually take off, and you’ll see light.
Once someone said to me that failure is the tuition you pay for success. Now I want to say the same for you.
6. RESIST NEGATIVITY
One thing that made content marketers both successful and vanish in thin air, is negativity. You should never look into those comments that don’t really put food for your thought. Instead, they just try to mock you and make you feel down.
You see, negativity in your mind leads you to plan better, and you end up your entire life doing just that! The “planning and preparing” stage. Don’t get stuck there.
Things will go south, things will go north, but you gotta keep the road, and your eyes straight.
7. PERFECTION COMES AFTERWARDS
Perfectionism is a thing that sometimes kills even the possibility for you to get started. So, get started and get it done instead of making things perfect.
If you go after quick execution, the reality is, you’ll also find a way to make it perfect along the way. Print this on your wall if you need to:
Perfectionism is the reason you’re procrastinating
8. BONUS TIP: BE DIFFERENT
Don’t be afraid of being wired sometimes. Being different is not an easy thing. It takes a lot of courage to be different and to be wired.
“What makes you wired as a kid, makes you great today”
-James Victoria, Feck Perfuction (the book)
Signing off, I believe that keeping these points in mind will surely help you get ahead with your content marketing journey. They’re applicable to all kinds of content marketers, be it writers, video marketers, and other forms of content.
Got something to discuss to revamp your marketing strategy? Hit me up in the comment section or contact me! I’ll gladly tailor fit your business strategy keeping your target audience in mind.